Sienna Glass

How to Sell Glass Gifts All Year Round — Not Ju...

Ask most independent gift retailers when they sell the most and the answer is almost always the same — the last quarter of the year. October, November and December. The...

Why Independent Gift Shops Outperform Supermark...

If you run an independent gift shop, you've probably had moments of wondering how you compete. The supermarkets have lower prices. The online giants have infinite choice and next-day delivery....

How to Price Handmade Glass Gifts for Maximum R...

Pricing is one of the conversations independent retailers find most uncomfortable — and it's easy to see why. Set your prices too low and you erode the margin that keeps...

The Top 5 Occasions That Drive Glass Gift Sales...

The most successful gift shops don't just stock good products. They stock good products in the right place, at the right time, for the right occasion. Occasion-led merchandising is one...

How to Choose the Right Glass Giftware for Your...

Buying stock for a gift shop is one of the most enjoyable parts of running an independent retail business. It's also one of the most consequential. Get it right and...

Preparing Your Store for the April Gifting Surge

As we move from March into April, customer behaviour begins to shift. Longer days, school holidays and Easter weekend footfall all contribute to increased browsing time and stronger impulse purchasing....