Birthstones = Guaranteed Gifting: How to Plan a 12-Month End Cap

Few ranges are as consistent as birthstone gifts. They sell steadily all year, but also peak at Christmas when customers look for personalised, meaningful presents.

Our Birthstone Balls, Hearts, and Ornaments are designed to appeal across all age groups, making them versatile stock for independents.

Retail tip: dedicate an end cap or feature bay exclusively to birthstones. Group products by month with clear signage — customers love the simplicity of finding their month instantly. This type of display also drives multiple purchases, as customers often buy several months for family members.

Another advantage? Birthstones extend beyond Q4. Retailers see consistent sales spikes around birthdays and milestones, making them a safe investment.

To maximise sell-through, keep a core stockholding year-round, and use Christmas signage from September to drive gifting appeal.

👉 Browse our wholesale Birthstone collection and plan a 12-month display that delivers.