Build a Gift Wall: Using Stands & Hangers to Maximise Glass Sell-Through

One of the best ways to increase turnover from glass ornaments is through creative merchandising. Customers are naturally drawn to displays with height, colour, and variety — which is where our stands and hangers come in.

A simple shelf of boxed ornaments is easy to overlook. But when displayed on tiered stands or metal hangers, the same products become a colourful wall of light and movement. Retailers who adopt this method regularly report stronger sales and higher multi-unit purchases.

Wholesale tip:

• Use colour blocking — hang Friendship Balls and Hearts in grouped colourways to create a rainbow effect that catches the eye.

• Mix sizes — small and large ornaments displayed together encourage customers to trade up.

• Cross-merchandise — position ornaments near greetings cards, jewellery, or home fragrance for impulse add-on sales.

For independents and garden centres, vertical merchandising also makes the most of limited space. A single stand on a countertop can turn underused space into a high-margin feature.

👉 See our Getting Started guide for merchandising ideas and explore our wholesale range of stands and hangers.