Giftable Glass: Stocking the Right Price Points for Every Customer
How to merchandise Sienna Glass products to suit all budgets
One of the biggest advantages of stocking Sienna Glass is the wide range of products that appeal to every type of shopper — from budget-conscious browsers to premium gift seekers. With price points ranging from small, impulse-friendly items to higher-value keepsakes, you can create a balanced offering that caters to all your customers.
💸 Under £15 – Impulse & “Just Because” Gifts
Perfect for till points or small display stands, products like 8cm Friendship Hearts, Mini Friendship Balls, and Coaster Sets make great low-commitment purchases. Add signage like “Gifts Under £15” to encourage spontaneous buying.
🎁 £15–£30 – Thoughtful & Ready-to-Gift
Your core price point for everyday gifting. Products like 10cm Friendship Balls, Spirit Balls with Messages, and Reed Diffusers offer strong perceived value with gift-boxed presentation and emotional appeal. This is the sweet spot for birthdays, Mother’s Day, and thank-you gifts.
💎 £30 and Up – Premium Keepsakes
For more special occasions, stock items like Large Spirit Balls, and Display Stands with Multiple Orbs. These high-impact, decorative pieces are perfect for weddings, anniversaries, or significant milestones and help elevate your shop’s giftware selection.
🛍️ Merchandising Tip
Group products into price tiers with clear signage to make it easy for customers to shop by budget. Use phrases like “Perfect Little Gift,” “Popular Picks,” and “Something Extra Special” to appeal to different spending habits.
By covering a variety of price points, you make it easy for customers to find exactly what they need — whether they’re spending £10 or £50 — while maximising your store’s potential for upselling and repeat business.