How to Maximise Profit from Reed Diffusers and Wax Melt Warmers

Bundling ideas, price points, and shelf placement tactics to encourage multi-buys

If you're looking to boost basket spend and increase repeat purchases in your shop, reed diffusers and wax melt warmers from Sienna Glass are a smart, high-margin choice. These elegant, handcrafted items combine gift appeal with everyday practicality, making them ideal for bundling and upselling.

Bundle with Scented Accessories for Ready-Made Gifts
Create irresistible gift sets by pairing Sienna Glass Reed Diffusers with coordinating essential oils or fragrance refills. Do the same with Wax Melt Warmers and a pack of wax melts. Clearly label them as “Perfect Gifts Under £25” or “Relaxation Sets” to tap into gifting trends.

Tiered Pricing for Easy Upsells
Offer a good-better-best pricing strategy. For example, feature a basic diffuser or tealight warmer at a lower entry point, then display a more decorative version - like our Handcrafted Oval Diffuser in Blue and Pink - alongside it. This invites customers to trade up when they see the quality difference.

Shelf Placement That Sells
Place diffusers and warmers near the checkout or alongside your home fragrance or gift sections. Use small stands or risers to group 3-5 pieces together — this gives height and visual interest, making the display look full and premium without overcrowding.

Encourage Multi-Buys with Offers
Simple signage like “Buy Any 2, Save 10%” or “Mix & Match Fragrance Favourites” encourages shoppers to purchase in multiples, especially when the items are perceived as useful or giftable.

With the right pricing, presentation, and pairing strategy, Sienna Glass diffusers and warmers can become a reliable profit driver in your retail space.