Small Business Saturday: Winning Sales with Unique Glass Gifts

Small Business Saturday (6th December 2025) is one of the most important retail events of the year. Customers actively seek out independents, wanting to support local shops and discover unique gifts.

To stand out, stock lines that differentiate you from high street chains. Our Spirit Balls and Friendship Hearts are perfect choices. They’re meaningful, handcrafted, and come in beautiful gift boxes that make them easy to sell in-store.

Small Business Saturday is about storytelling. Signage that highlights the symbolism behind the products — love, friendship, remembrance — resonates with shoppers. Retailers can also run in-store demos, such as showing how ornaments glow when hung in windows.

Wholesale tip: Pair smaller ornaments with display stands and hangers to create visual theatre in-store. This makes browsing easier and boosts average spend.

By leaning into exclusivity and meaning, independents can make Small Business Saturday not just a sales day, but a long-term customer loyalty driver.

👉 Explore our wholesale Christmas ranges and get stocked early for December’s busiest weekends.